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Why shopping online for a mattress is better
As the universe travels ever so fast, so does everything within it. The shopping industry has evolved to unrecognisable proportions in the last thirty years or so, and suddenly the way we’ve always done it is no longer relevant or efficient. The shift towards online is real and vast. It’s so extreme, the highstreet is concerned.
There are many reasons people are choosing to buy products online now, from hair products to make-up, cleaning utensils to mattresses.
Speaking of mattresses, you might feel like it’s a better idea to go into a store and choose one, so that you can try one out, but we’re here to tell you that isn’t necessary. It is perfectly safe to buy your mattress online. In this article, we’ll tell you why it’s actually better.
You’re busy, and shopping online is a time saver. Instead of browsing through warehouses stuffed with stock, tailed by an often annoying (and pushy) shop assistant, you can look for mattresses from the comfort of your home, with the help of your smart device.
If correctly developed, online platforms will show you everything you need. It’s super quick and easy to set your size, colour and firmness filters, then work your way through the many products on offer.
Variety and selection
High street stores have space limitation, which means they can’t possibly show you everything they have on offer. Also, they can’t stock absolutely everything. When you’re busy, it’s really annoying to turn up at a location and find that what you’re looking for is out of stock.
On the flip side, eCommerce stores can show you everything they have, and because they are categorised by product specification, they’re easier to search for and see. What you’re looking for is just a few clicks away, and these days most companies are offering extremely quick delivery, so you won’t have to wait too long, either.
Reviews and customer feedback
Online shopping has transformed customer testimonials. Now, we have access to hundreds of reviews from satisfied (or dissatisfied) customers to help us make our decision. Google’s star rating is an excellent source of customer reviews, as are companies like Trustpilot. Review platforms like these mean it’s harder than ever for companies to rip people off, which means a higher standard of customer service.
Online platforms often push their customers to leave reviews, because there are no customer service personnel at the start of your journey to sweet talk you into making a purchase. You’ll likely have access to a whole host of testimonials and star ratings on their website.
If you’re anything like us, you work 9am to 5pm. The last thing you want on your evening or weekend is to spend your time standing in a queue, after hours of traipsing busy aisles. You want to be taking care of other responsibilities, or spending time with your loved ones. Shopping online is less stressful than shopping on the highstreet, because there are less people (and they’re quite often the cause of our shopping stress!).
Less sales pressure
We’ve touched on this a little bit, but sales pressure is a terribly stressful thing for most of us. How many of you have felt obligated to buy after you’ve tried, because you’re too polite to tell the eager looking salesperson you’ve been with for two hours that you’d like an opportunity to look elsewhere? Lots of us.
Buying online avoids this issue. It also means you can easily say no if a website tries to upsell to you, without facing desperate eyeballs laced with pressure. Online shopping is perfect for peace-lovers.
Cost is usually a deciding factor when you’re looking to purchase something new. Online stores tend to offer prices at around 15% lower than their high street competitors. This is because they have less overheads. With less staff to pay (and no expensive warehouses to pay rent and utilities on), online stores can afford to be cheaper.
Promotional offers and discounts
Compared to offline stores, online shopping offers try to entice you with promotional offers and discounts on a much more frequent basis, because they tend to have more leeway to lower their prices.
Browse from literally anywhere
Do you live in the middle of nowhere? Is the bed you want only physically located a good drive away? Then online shopping is for you. Shopping online means you cut out lengthy drives and traffic jams, so they free up your leisure time for things you would rather be doing.
As well as that, online stores tend to source products from all over the world, which means they have the capacity to reach you wherever you are, so there’s no need to worry if that hydro gel mattress company you want to buy from deliver to your door. They definitely do.